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Beyond

Announcing the 12th year of AKQA’s global student competition in collaboration with Cannes Lions International Festival of Creativity.

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The brief

Connect an audience of your choosing to a product
or service from a global brand in a way that wasn’t
possible three years ago.

Enquiring minds
without limit

Five winning teams will be granted full access to the Cannes
Lions International Festival of Creativity held in France from
17-24 June 2017 and will be honoured with a prestigious Future
Lions trophy. Alongside the individual awards, the school with
the highest number of shortlisted entries will be recognised as the
Future Lions “School of the Year”.

Progress never came
from comfort zones

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Past
winners

2016
2015
2014
2013
2012
2011
2010
2009
2008
2007

FAQ

Should I enter a complete campaign or a single execution?

Your path to choose. Whether it’s a single entry or a campaign, make sure to put your effort into crafting an idea that will connect with a chosen audience.

Can I enter more than once?

Yes. Just remember quality beats quantity.

Do I have to be enrolled in an advertising programme to be eligible?

No. You could be studying Physics or Advanced Plumbing - as long as you have an incredible idea and are hungry for innovation.

Does my presentation have to be in a digital format?

Yes. Entries must be a link to a PDF, video, slideshow, presentation or website.

Is there a preference for presentation type?

Not necessarily. However, while a great idea can outdo a great presentation, so far no PowerPoint presentations or Slideshows have won, and the last PDF to win was in 2010. If your submission is password protected, please keep it active for at least 90 days.

Can I amend my entry?

Not a problem. Email us with your details and entry code at futurelions@akqa.com. Entry deadline is 12 April 2017.

Am I eligible to enter if I’m working but still in school?

If you’re a student with a job, sure. If you’re a professional taking HTML5 classes somewhere at night, sorry, you’re not eligible to enter. Maybe you can influence the industry in another way.

Can recent graduates enter?

We want to see innovative ideas from current students or anyone who has graduated within the last six months.

Does my concept have to be digital?

No. We're just looking for innovative ideas.

Do I have to contact the brand I want to choose?

No. Put your time and effort into the idea itself.

Do I own my idea if it wins?

Yes. It’s your vision, your idea for life.

Does my work have to be in English?

No, but we recommend it. If it’s in another language, a clear English translation must be provided along with your entry.

Is there a minimum age requirement?

Yes. You must be 18 years old on or before 17 June 2017.

How should my team be set up?

That’s up to you, but we do ask for five team members maximum. It could be the traditional 'Art and Copy' team or it could not. Everyone involved will get credit if your team wins, but only two of your team members will be registered. Also, only two team members get a trophy and registration pass to the Cannes Lions International Festival of Creativity. Your team decides who attends.

Is there an entry fee?

No. You're a student, keep your money.

Who are the judges?

AKQA’s Future Lions 2017 Council, which includes: Rachel Barek, Brendan DiBona, Claudia Cristovao, Eric Cruz, Duan Evans, Anna-Louise Gladwell, Ginny Golden, Andy Hood, Michelle Lassman, Peter Lund, Diego Machado, Gavin McLeod, Hugo Veiga and Ian Wharton.

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