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Entries now closed

Winners will be announced on 22 June 2016
at 16:00 CET in the Debussy Theatre.

Sights set

Five winning teams will be granted full access to the Cannes Lions International Festival of Creativity held in France from 18-25 June 2016 and will be honoured with a prestigious Future Lions trophy.

Alongside the individual awards, the school with the highest number of shortlists will be recognised as the Future Lions “School of the Year.”

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Ask The Judges

What makes a winning Future Lions idea? Hear what the judges had to say on the Google Hangout.

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FAQ

Should I submit a complete campaign or a single execution?

One great idea is better than a number of mediocre ones. Whether it’s a single entry or a campaign, make sure to put your effort into crafting an idea that will connect with audiences and impress. Leave nothing to chance.

Can I submit more than one entry?

Yes. Just remember that quality always wins out over quantity.

Do I have to be enrolled in an advertising program to be eligible?

No. You could be studying Mechanical Engineering or Advanced Plumbing for all we care, as long as you have an incredible idea and are hungry for innovation.

Does my presentation have to be in a digital format?

Yes. Entries are submitted as a link to either a PDF, video, slideshow, presentation or website.

Is there a preference for presentation type?

Not necessarily. To be fair, while a great idea can outdo a great presentation, so far no PowerPoints have won and the last PDF to win was back in 2010. If your submission is password protected, please keep it active for at least 60 days.

Can I change my submission once I've entered it?

Not a problem. Email us with your details and entry code at futurelions@akqa.com. Entry deadline is 13 April 2016.

Am I eligible to enter if I’m working but still in school?

If you’re a student with a job, sure. If you’re a professional taking HTML5 classes somewhere at night, sorry, you’re not eligible to enter. Maybe you can influence the industry in another way.

Does my concept have to be digital?

No. We're just looking for innovative ideas.

Do I have to contact the brand I want to choose?

No. Put your time and effort into the idea itself.

Does my work have to be in English?

No, but we recommend it. If it’s in another language, a clear English translation must be provided along with your entry.

Is there a minimum age requirement?

Yes. You must be 18 years old on or before 18 June 2016.

How should my team be set up?

That’s up to you. It could be the traditional 'Art and Copy' team or it could not. Everyone involved will get credit if your team wins, but only two of your team members will get a trophy and registration pass to the Cannes Lions International Festival of Creativity. Your team decides who attends.

Is there an entry fee?

No. You're a student, keep your money.

Who are the judges?

AKQA's Future Lions 2016 Council, which includes: Rachel Barek, Claudia Cristovao, Brendan DiBona, Duan Evans, Anna-Louise Gladwell, Ginny Golden, Andy Hood, Ben Jones, Michelle Lassman, Peter Lund, and Ian Wharton.