Why has the brief changed from “... a way that wasn’t possible
FIVE years ago” to “THREE years ago?”
In terms of innovation, five years is now a lifetime. The world is always evolving and we need to follow suit. We expect our tremendous applicant pool to be able to do the same.
Should I submit a complete campaign or a single execution?
One great idea is better than a number of mediocre ones. Whether it’s a single entry or a campaign, make sure to put your effort into crafting an idea that will connect with audiences and impress. Leave nothing to chance.
Can I submit more than one entry?
Yes. Just remember that quality always wins out over quantity.
Do I have to be enrolled in an advertising program to be eligible?
No. You could be studying Mechanical Engineering or Advanced Plumbing for all we care, as long as you have an incredible idea and are hungry for innovation.
Does my presentation have to be in a digital format?
Yes. Entries are submitted as a link to either a PDF, video, slideshow, presentation or website.
Is there a preference for presentation type?
Not necessarily. To be fair, while a great idea can outdo a great presentation, so far no PowerPoints have won and the last PDF to win was back in 2010. If your submission is password protected, please keep it active for at least 60 days.
Can I change my submission once I've entered it?
Not a problem. Email us with your details and entry code at firstname.lastname@example.org. Entry deadline is 15 April 2015.
Am I eligible to enter if I’m working but still in school?
If you’re a student with a job, sure. If you’re a professional taking HTML5 classes somewhere at night, sorry, you’re not eligible to enter. Maybe you can influence the advertising industry in another way.
Does my concept have to be digital?
No. We're just looking for innovative ideas.
Does my work have to be in English?
No, but we recommend it. If it’s in another language, a clear English translation must be provided along with your entry.
Is there a minimum age requirement?
Yes. You must be 18 years old on or before 21 June 2015.
How should my team be set up?
That’s up to you. It could be the traditional ‘Art and Copy’ team or it could not. Everyone involved will get credit if your team wins, but only two of your team members will get a trophy and registration pass to the Cannes Lions International Festival of Creativity. Your team would decide who attends.
Is there an entry fee?
No. You're a student. We want your ideas, not your money.
Who are the judges?
AKQA’s Future Lions 2015 Council and guest judges, which include: Laura Burbedge, Sung Chang, Stephen Clements, Claudia Cristovao, Erik Cruz, Brendan DiBona, Duan Evans, Andy Hood, Rei Inamoto, Ben Jones, Peter Lund, Jason McCann, Rob McIntosh, Masaya Nakade, Scott Symonds, and Ian Wharton.