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Future Lions 2018

Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.

Previous winners



Should I enter a complete campaign or a single execution?

Your path to choose. Whether it’s a single entry or a campaign, make sure to put your effort into crafting an idea that will connect with a chosen audience.

Can I enter more than once?

Yes. Just remember quality beats quantity.

Do I have to be enrolled in an advertising programme to be eligible?

No. You could be studying Physics or Advanced Plumbing - as long as you have an incredible idea and are hungry for innovation.

Does my presentation have to be in a digital format?

Yes. Entries must be a link to a PDF, video, slideshow, presentation or website.

Is there a preference for presentation type?

Not necessarily. However, while a great idea can outdo a great presentation, so far no PowerPoint presentations or Slideshows have won, and the last PDF to win was in 2010. If your submission is password protected, please keep it active for at least 90 days.

Can I amend my entry?

Not a problem. Email us with your details and entry code at Entry deadline is 23 April 2018 at 18:00 BST.

Am I eligible to enter if I’m working but still in school?

If you’re a student with a job, sure. If you’re a professional taking HTML5 classes somewhere at night, sorry, you’re not eligible to enter. Maybe you can influence the industry in another way.

Can recent graduates enter?

We want to see innovative ideas from current students or anyone who has graduated within the last six months.

Does my concept have to be digital?

No. We're just looking for innovative ideas.

Do I have to contact the brand I want to choose?

No. Put your time and effort into the idea itself.

Do I own my idea if it wins?

Yes. It’s your vision, your idea for life.

Does my work have to be in English?

No, but we recommend it. If it’s in another language, a clear English translation must be provided along with your entry.

Is there a minimum age requirement?

Yes. You must be 18 years old on or before 17 June 2018.

How should my team be set up?

That’s up to you, but we do ask for five team members maximum. It could be the traditional 'Art and Copy' team or it could not. Everyone involved will get credit if your team wins, but only two of your team members will be registered. Also, only two team members get a trophy and registration pass to the Cannes Lions International Festival of Creativity. Your team decides who attends.

Is there an entry fee?

No. You're a student, keep your money.

Who are the judges?

AKQA’s Future Lions 2018 Council, which includes: Rachel Barek, Johnny Budden, Brendan DiBona, Eric Cruz, Ginny Golden, Jo Hickson, Andy Hood, Michelle Lassman, Peter Lund, Diego Machado, Carlos Matias, Gavin McLeod, Masaya Nakade, Nicolai Smith, Hugo Veiga, Ian Wharton, Khaled Tash and Resh Sidhu.